From 16 to 22 September, under the umbrella of the EU’s annual mobility week, more than 133m people in over 1 300 towns and cities across Europe will take part in a string of different activities designed to make sustainable travel alternatives viable.
This year’s theme - Streets for people - conveys the clear message that building more roads is not the answer to existing transport challenges. Mobility week instead encourages local authorities to reallocate some road space to non-motorised traffic.
The highlight of the week will be car-free day, due to take place in most participating countries on 22 September. Those involved extend well beyond Europe – China (for the very first time), Brazil, Canada and Thailand are also signed up.
Further promoting environmentally‑friendly modes of transport, Europeans are being encouraged to get on their bike every Friday. Inspired by “casual Fridays”, when employees are allowed to dress down for work, this initiative would also see them cycling to work on those days. The scheme will headed up by European commissioners, beginning on Friday 14 September.
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